Why Should You Be the Next Sponsored Lifter?

If you believe you have what it takes to be the face of BPF WPU for 2026, we want to hear from you! Tell us what sets you apart, how you embody the values of our federation, and why you deserve this unique opportunity. Think about your achievements, your commitment to the sport, and how you inspire others both on and off the platform. This is your chance to showcase your story, dedication, and ambition.

What Is Expected from Our Sponsored Lifter?

·       Represent BPF WPU at national and international competitions

·       Maintain a high standard of sportsmanship and conduct both on and off the platform

·       Engage with the powerlifting community and promote the federation via social media and events

·       Support and inspire other lifters, serving as a positive role model

·       Participate in BPF WPU promotional activities as required

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We look forward to receiving your applications and finding our next ambassador for the sport. Good luck to all applicants!

What Full Sponsorship Entails

To truly appreciate the significance of this announcement, it is vital to understand what “fully sponsored” means in the world of powerlifting. This isn’t merely a matter of branded apparel or an occasional stipend. The BPF’s full sponsorship initiative is holistic, providing the chosen athlete with every resource needed to reach their highest potential.

  Financial Support: Coverage for all national and international competition entry fees, membership and travel

·       Coaching & Training: Access to the country’s elite coaches, individualized programming, and regular workshops with a world-renowned expert at the BPF academy.

·       Branding: Personal branding support for Strong and Pretty ltd clothing and an ambassadorial role. For the, BPF, WPU & WPA GB

This comprehensive approach ensures that the sponsored athlete can focus solely on their craft: moving ever heavier weights and flying the BPF flag on the world stage.

 The Selection Process

The selection of the BPF’s sponsored powerlifter was conducted with the utmost care and transparent rigor. Applications were invited from across the federation, with criteria not solely based on performance but also on character, leadership, and commitment to the values of sportsmanship and community.

Consideration was given to recent competitive records, training ethos, contribution to local clubs, and willingness to inspire and mentor emerging athletes. The process included interviews, observation at meets, and input from community members—ensuring that the chosen lifter would embody both the spirit and the aspirations of the BPF.

The Impact: Beyond the Platform

While the immediate benefits to the athlete are clear, the ripple effects of this sponsorship promise to transform the broader landscape of British powerlifting. By showcasing what is possible when an athlete is unburdened by financial and logistical constraints, the BPF/WPU hopes to:

·       Encourage more young people from diverse backgrounds to pursue powerlifting, knowing that true talent and commitment will be recognised and supported.

·       Attract greater investment and sponsorship from brands seeking to align with the values of strength, resilience, and community.

·       Elevate the profile of powerlifting in the national sporting consciousness, bringing new audiences and media attention to the sport.

·       Foster a culture of mentorship, in which today’s champions actively support and nurture the lifters of tomorrow.

 A Message from the BPF Leadership

The federation’s leadership has expressed profound pride in this achievement, noting: “This is more than a sponsorship; it is an investment in the future of our sport and an affirmation of the values that underpin the BPF. We believe in our athletes, in their ability to inspire, and in the transformative power of opportunity. Our commitment is to continue expanding these initiatives so that many more lifters may one day benefit from such support.”

Looking Ahead: The Future of Sponsorship in Powerlifting

The announcement of the BPF’s sponsored powerlifter is opening chapter in a new era. Plans are already underway to expand the program, with the vision that in coming years, multiple athletes from diverse weight classes, regions, and backgrounds will receive similar backing. Strategic partnerships with educational institutions, local clubs, and health organizations are being explored to further strengthen the athlete pipeline and ensure that support is accessible at every stage of the lifting journey.

Conclusion: A Moment to Celebrate

Today, as we celebrate the BPF’s historic step, we invite all members of the powerlifting family—athletes, coaches, supporters, and fans—to share in the excitement and to look forward to the achievements that lie ahead. With unity, vision, and unwavering commitment to excellence, the BPF is setting a new standard for what is possible in our sport.

Let this announcement be a beacon for lifters everywhere: dreams are not achieved alone, and when the power of community meets the passion of the individual, extraordinary feats become reality. The platform is set, the bar is loaded, and the future of British powerlifting federation has never looked brighter.